PrestaShop Insights

Three days before a major seasonal sale, an industrial tool distributor clicked “Upgrade PrestaShop now” in the native 1-Click Upgrade module, expecting a smooth transition…

A home decor merchant reached out to me last winter after an ordeal that almost broke his business. He had hired a freelancer on a…

A multi-brand cosmetics retailer reached out to me last November during their peak seasonal ramp-up. Paid traffic had tripled after an aggressive promotional push, but…

I was pulled into a code review for an apparel brand whose checkout crashed immediately after updating from PrestaShop 8.1.1 to 8.1.4. The update itself…

Every few weeks, a merchant shows me their infrastructure invoice with quiet satisfaction. They have managed to trim their server bill down to $10 or…

Last month, an e-commerce director booked an emergency consultation after his team spent nearly three weeks migrating assets to an enterprise Content Delivery Network. The…

A mid-sized European hardware distributor contacted me after receiving a grim ultimatum from their digital agency: spend €45,000 to replatform to Shopify Plus or watch…

Three months ago, a store owner reached out to me in sheer panic. Credit card numbers were being stolen directly from their checkout, Google had…

A founder scheduled a consultation with me recently after spending four months and roughly $14,000 trying to build a monthly coffee subscription service on PrestaShop….

Few things create panic faster than opening your back office only to find broken product thumbnails, failing module updates, or a sudden 500 internal server…